We hear the word ‘creativity’ every day. We get told to embrace it, or to become more creative…yet, can we really define creativity? Creativity resists classification. If it could be measured and manufactured, it wouldn’t be so very rare. And the same is true for creative people: they don’t behave in an ordinary way. Nor do they have predictable responses. In his talk, design and style guru Stephen Bayley will guide us on a journey to the essence of creativity and creative people “who”, he defines,”are impossible, but we would not want to live without them.”
His books and journalism have, over forty years, changed the way the world thinks about design. In fact, the legendary author Tom Wolfe described him by saying “I don’t know anybody with more interesting observations about style, taste and contemporary design”.